Social Media Marketing (SMM) is the process of using social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube to promote brands, drive traffic, and increase engagement. It involves content creation, paid advertising, influencer collaborations, and community management to connect businesses with their target audience.

With strategic social media campaigns, businesses can boost brand awareness, generate leads, and drive conversions effectively. Whether it's organic engagement or paid advertising, social media marketing is essential for growth in today's digital landscape.